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Phone: 212-288-2264

Email: heather (at) bustyourbull (dot) com

Company Name: The BullBuster Cafe

Company Headquarters: New York, United States

Founded: 2011

Mission: When you’re sick and tired of being spoon-fed the same marketing crap from big-time gurus who give you a mold you realize doesn’t work, Heather’s goal is to help you confront and bust through the fears that have kept you stuck in business and marketing limbo so you can transform your business with a unique strategy, custom-made to fit your personality and vision.

Target Audience: Small businesses, solopreneurs, entrepreneurs, who are afraid of or overwhelmed by marketing, and have realized they are sick of copying cookie-cutter templates. The ideal business owner is either launching a new business or is mid-stream in a business that has reached a plateau.



Heather Markel, skilled BullBuster and begetter of the BullBuster Café (and The BullBuster Boardroom), leads small business owners in a crusade to develop unique marketing strategies that help their business stand out in the field rather than going out to pasture.  Heather has found that the key to a unique marketing plan is a combination of vision, personality, and passion.  In the process of tapping into each of these elements, heather helps clients to call forth the most vibrant, energetic and wacky parts of their personalities which have been shut down by attempting to fit into a life that’s the wrong size.  She creates awareness for her clients on what is making them feel stuck and powerless in their businesses so they can make the changes that will empower them to design a plan to attain their goals.

A certified life coach, Heather has used those coaching skills on the job in corporate life. On the job, she was selected as a team leader to plough through the bull, help discover and address employee/team dissatisfaction, and then work with management to improve overall employee morale. The result was a refreshingly ‘bull-free’ environment, with improved on-the-job productivity and satisfaction.

Heather loves the stage and periodically performs stand-up comedy, which furthers her ability to read a room, speak clearly, and work on timing.  On her second stand-up performance, she was put to the test when her ex-husband unexpectedly entered the room.  She figures if she can survive that, she’s a pretty tough cookie!

Heather has lived and worked all over the world, allowing her to stop bull dead in its tracks in 6 different languages.  She has over 20 years corporate experience in sales, marketing, and customer service.  In addition to a degree from George Washington University, focusing on International Relations, she studied at the London School of Economics, La Sorbonne, and Centro di Cultura Italiana in Italy. The former focus of her coaching was in helping clients transition and adapt to life in a foreign country … in a delightfully ‘no-bull’ way. She also furthered the Expat coach cause by creating The Expat Coach Association and Directory.


Random Facts About Heather

  • In the second grade, during a snow blizzard, at one of New York’s private schools, Heather led her entire class in an attempted sit-in. She marched everyone to the Headmaster’s office, and demanded a snow day since all public schools were closed. The Headmaster refused the request, but allowed Heather and her class to sit on his office floor until their free period was complete.
  • Saw Steve Jobs sitting alone at an Apple campus, walked over and talked to him. Apple stock went up 12 points the next day. Coincidence? I think not.
  • Got a party of 6 seated in 10 minutes at Jaleo, a popular Tapas restaurant in Washington DC, with no reservation, on a Friday night
  • Consistently confront companies at their own bull and has gotten a 2 month DSL installation quoted lead time cut down to 2 weeks, and free Showtime service!


Social Media

Connect with Heather on





Featured Articles


Choice Magazine v12n1 Heather Markel Feature 8 Tips to Expand Your Business


Choice Magazine – Heather Markel – Become a Marketing Genius – The BullBuster Cafe by The BullBuster Cafe


Choice Magazine Article – June 2012



The Coaching Game

Coach World TV

Manhattan Chamber of Commerce Radio:

Coach Chat with The International Coach Federation

Listen to internet radio with Coach Chat on Blog Talk Radio

Story Angles:

Why do we have so much bull in our lives?

Often times, fear of the unknown, familiarity and a focus on negative thoughts, lead us to staying in bad relationships and grueling jobs we hate.  Our fear helps us weave stories like, “It’s better to give up on my dreams than to be alone” that we eventually integrate, in an effort to help us convince ourselves that we’re happy being unhappy.


What does “BullBusting” mean?

BullBusting is the process of admitting, confronting and releasing one’s own, self-made bull, in favor of living a life that is within a person’s own integrity, rather than creating stories that require them to live a life that doesn’t fit their deepest dreams and authenticity.


Why isn’t my business or career more succesful?

Short answer – because you’re not confronting the truth that’s holding you back!  If your career is going nowhere, it could be a sign you’re avoiding the truth – you’re in the wrong career!  Do you want to “make it by” each day, or are you ready to do something more meaningful?  If your business sales are down, maybe you need to confront the truth about your messaging or perhaps your sales and marketing strategies are out of alignment.


I want to start a business, but I’m overwhelmed by marketing and social media, what do I do?

Social media is a necessary pain in the a$$ for all business owners, but choosing a strategy doesn’t have to be.  Get clear on your messaging, where your audience is, and then construct a manageable plan to bring your business into the world.


Is being unhappy a valid reason to leave a relationship or job?

There are lots of “bad” reasons to leave a job or relationship – abuse, anger, neglect, cheating – but what about being unhappy?  At what point is it a valid reason, and what are the impacts of using unhappiness as a story, such as “I might be unhappy, but at least I’m not being abused”?


Is your body telling you that you’re unhappy?

It’s all too easy to ignore a heart that’s no longer full of love, and unhappy thoughts that bog you down, but when you’re body starts breaking down as a response, it’s time to start paying attention.  Often times, the place you feel pain, or the name of the illness/breakdown you’ve got may correlate directly to emotions you are repressing.

Interview Questions:

How can I tell if I’m full of bull?

How can I start busting my own bull?

Why everyone needs to bust their bull.

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