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I Can’t Publish My Website Until It’s Perfect

I can’t tell you how much I hear this lie or some version of it!  I hear and see it so much, that I am going to make this a podcast and a blog so you can really let the message sink in, ;-)!  (Scroll to the bottom of this post for the podcast.)

If you’re a sole proprietor launching a business, every day you hold off publishing your website, is just one more day you deny everyone the pleasure of finding you. 

Entrepreneurs, sole proprietors, and small business owners, especially, seem to really struggle with having to get things perfect before they put them out to the world.  You have to know all the pages that will go on your site, the text has to be perfect, your message has to be perfectly clear and concise, spelling and grammar must be checked…..yes, it’s true, having a professional looking site is a good idea, but it takes time to get your site to the point that it’s “perfect” – in quotes because, quite honestly, your opinion of perfection is going to change every few weeks or months, and you will be making changes and updates all the time!  So, what are you waiting for?

I hate to break it to you, but when you do publish your site, even if you have grandiose music playing in your mind, and wait for the stars to align, have a glass of champagne at the ready, and your heart thumps loudly, no one will know you launched it but you!  Unless, of course, you told your parents and friends, and then, maybe 6 people will know. 

It takes time to get people to know about your website, even if you launch right into mad advertising!

In an effort to inspire those of you who are putting off the publication of your site because you’re waiting to think it’s perfect, I am going to let you use me as a guinea pig!  So, I have not officially launched it yet, BUT, I have a new BullBusting venture coming.  It’s called, The BullBuster Boardroom and will be a place for busting the bull standing in the way of financial empowerment and business success.  The site is actually live, but I am nowhere near done filling in the text, and explanations that will go there.

So, as of this blog posting, May 1st, 2012, if you go to the boardroom now, at, you will see a really incomplete website.  It’s got a lot of work to go, and your call to action for today is to feel free to check back to that site every week or two, and watch it develop.  You will see me figuring out the right words, the right layout, the whole thing in action!  And, may my incompleteness inspire you to just get your own business out there, and relish in the development process, imperfections and all!


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