Today’s blog is no bull! Check out my interview that’s all about the importance of living and working from what makes us passionate. And, if you haven’t signed up for Passion Personality and Social Media, hurry and get your ticket! Time and seats are running out!
We give importance and value to money. We go further to say that having a lot of money means that we are accomplished or lucky, and an absence of money means we are unhappy, worried, and unsuccessful. Oh, and we say that diamonds are valuable, too, and the bigger you get, the more impressive and wealthy you must be.
What a crock of crap! Money is simply a piece of paper or a piece of metal. The only thing that makes that piece of paper or that piece of metal valuable is our belief that it has value. And diamonds? Is it because they are shiny and multi-colored that we decided to ascribe value to them?
If we can value our selves, and our accomplishments based on the presence, or absence, of paper or metal, which actually have no value, then it’s time that we wake up and use our thoughts on ourselves. Each of us is infinitely more valuable than the largest value, or the biggest stack of gold bars. If the entirety of humanity can come to believe that an item has value, then surely we should be able to understand just how powerful our thoughts are, right?
BullBusting Call to Action: Right now, if you have any doubts about your own personal value, or the value of what you create, get busy and change your thoughts! Tap into your own infinite value, and bring your belief in yourself out into the world.
It’s February 18th. How you making out on those goals and resolutions? I bet you got a few done, and the rest, if we were talking, you’d tell me “I’m working on it,” or some other variation of “it’s not done yet, but I’m trying to get it done.” Some goals, I’m certain you will accomplish, but dammit, there are a bunch of them that just are not going to get done. You can swear to me that they will, and tell me I’m being too harsh and impatient, but you know that you said, “THIS YEAR, I’m getting it done!” at least 5 previous years, and you didn’t. You know that sometime later this year, you will run out of steam, and after the middle of the year, you will start getting frustrated that you haven’t tacked said goals, and then you will be pining for the New Year to reset the clock and swear, once again, that THIS YEAR you will get it done….(sorry, did I get too far into your brain?)
Most of us have been trained to set action-based goals. So, first, figure out what you want:
“Hmmmm, I’d like to lose 10 pounds, and start using social media for my business.”
Then you set some actions:
“To lose weight, I better exercise. I’ll sign up for a gym, and run twice a week.”
“To start using social media, I have to set up my accounts, I’ll do that.”
Winter comes, you realize you hate feeling like a hamster on a wheel in a gym, and it’s waaaaay too cold out this winter to run outside, so you’ll just figure that all out when it warms up….and so goes that goal. You set up accounts on Facebook, LinkedIn and Twitter, and you’re all excited! Then 26 people you went to high school with track you down, and overwhelm you with messages asking you to give them more lives in Candy Crush, nobody replies to anything you put on LinkedIn, and Twitter is just too much information, so you focus on cleaning your house, and make plans to go drinking with friends….end of that goal.
You see, if you have no emotional tie to your goals, then there is really no motivation to get them done. So, it’s not your actions that are the problem, it’s that you forgot to involve your FEELINGS. What if you want to lose weight, yes, but you knew that when you made the goal of running twice a week you felt your heart dip, you just told yourself “mind over matter” or some weird mental phrase and thought it would win out. It didn’t. Never does. You have to be able to both connect emotionally to your desired result in a positive way AND feel that same positive energy when you make your goals and actions!
In business, if you hate social media, guess what? Putting “sign up for social media” on your goal list is actually NOT going to make you get that done! The REAL goal, perhaps, is to generate opportunity for your business. And, beyond that, you want the business, because you need to pay bills. OK, but beyond THAT is the fact that you better be deeply connected to how you are serving the people that become your opportunities because if you are not, then when you generate that business, you’re going to do everything you can to sabotage it, because you’ll hate the work that results from people asking you for help.
See how you just cannot escape yourself? Annoying, right?
So, here are some tips that you might use right now to REset this year’s goals so you actually get them done:
- Let your feelings tell you if your goal is on target. Say each goal out loud, and then listen. Is your body catapulting with excitement at your goal? Is your heart starting to slide down to your stomach? Did you pass out? Pay attention, and recalibrate the goal until your heart sings at the thought of accomplishing your goal.
- Get to the WHY. Make sure you understand WHY you have set each goal. If it’s just for money, or because someone else is “making you do it” those are probably not going to motivate you into action. Try tapping into the deeper vision you have that each goal is a part of, so that you’re fully vested in the result. It’s like your brain is the President of your being, and it needs to engage the employees of the heart in the full picture, or they are going to play video games all day instead of getting to work!
- Fess up. If your feelings about a particular goal or action have changed, rather than beat yourself up, just recalibrate the goal and/or action until it’s more aligned with where you are now.
Need help figuring out if you’re making FEELING-based actions for your business? Consider working with The BullBuster, or attending the Passion Personality and Social Media workshop to get a taste of how to bring your feelings into your business goals!
Those of you that offer prospects the opportunity to study with you in a specific topic know what I mean. You might align with your passion, you might even realize that you know a thing or two about what you are passionate about, but who are YOU to bill yourself as expert enough to teach this program? Even though YOU know you’re famous, most of the world does not yet realize it. Without that fame, it’s hard to feel that you have the credibility to make an offer people would be interested in. And, if you don’t believe you have enough credibility to design an offer, well, you clearly won’t start working on it, will you? You may be a grown adult, but boy the thought of standing in front of peers as an expert makes you feel like a babe in a cradle with no clue.
And then, how convenient, you’ve excused yourself from even trying and all that anxiety you had goes away because you’ve just given up altogether on the outcome you are 100% sure of – making an ass of yourself trying to get other people to see you as an expert in your chosen subject area.
The truth of the matter, at least in my experience, is that most of us that create programs are actually going through the problem, development, transition, etc that we want to teach, at the moment we put together the curriculum! It’s truly beautiful, but our programs are so rich because we are taking the moment-by-moment experience of our journey, and developing an outline and steps and exercises around the very work we are doing ourselves. So, how can you NOT consider yourself an expert if you are actually expertly navigating the item you are developing a program for?
Once you get over this limiting idea that you are not an expert, a wealth of opportunity opens itself to you! I hired a coach, and developed my Personality Based Marketing system over the course of a year. I came up with the initial steps, then worked with a client who helped me see where gaps existed, and development was required. Within months I had the makings of a manual, and then I found participants to trial it out at a discounted fee.
They helped me make the program even more dynamite, AND, the beauty is, they also helped me see how powerful the results were for them. That made me super excited! I had the courage to take the risk to put a body of work out there, be open to feedback (good and bad), make more tweaks, and that only increased my confidence with the material.
It’s really not rocket science – it’s about plugging in to your passion, and using the fire it ignites to create your path to accomplishment. As you can tell from the past few blog posts, my focus and joy is around helping others awaken to, and live from their passion. It’s no fun to sleepwalk through life, so if you can connect to what lights you up and live from there, imagine what becomes possible!
For many people, marketing evokes fear, disgust, overwhelm, and a general feeling that complete isolation in a windowless cell with only whole grain cereal and water would be preferable. Many people I talk to and work with are thoroughly unexcited about marketing, and even though they know they “should” do it, it just doesn’t happen. A gentle glance at the various marketing machines causes them to focus on laundry, Netflix and furniture rearrangement.
If you are not connected to your passion, you simply won’t have much motivation to do any marketing. After all, who wants to send Tweets that sound like, “Please check out my sort of interesting eBook that’s only semi-boring, and well-written,” or post on Facebook, “Hi, I’m open for business. I’m not really excited about what I’m doing, but I’m at least telling you I’m open for business.” Well, when you’re not passionately connected to your work, we can tell, sorry!
Passion, however, has many levels. There is passion for what you are doing, and there is passion for who you are BEING. It is this part that my BullBusting concept is based all around – who are each of us BEING in our lives, and our businesses? Because if you try to run a business that does not allow you to feel passionate about your behavior then it becomes very difficult to remain passionate about what you are doing. Perhaps you’ve noticed something like:
- You work in a big corporation earning tons of money, but you checked your soul in the lobby, and sometimes it doesn’t follow you home when you leave
- You are fulfilling your family’s dream of running the family business, but you yearn to be a writer, and every day your dream seems a little more impossible
- You are running your own company but really want to start a bakery, and you notice you are becoming more and more short-tempered with clients and staff as you keep trying to run your company
You see, lack of passion in your life, and your work, shows.
And now, from a lack of passion, you think you’re really going to start doing marketing? It’s the lack of passion that, in many cases, is the primary reason business owners don’t get their marketing done. You might be disconnected from what you are marketing, you might be bored of your marketing (lack) of strategy and not have the energy to focus on it because your lack of passion is tiring you out, but any way you swing it, no passion, no marketing! (Or else your marketing is going to show your lack of passion…)
Well, lucky you! I am doing a workshop about Passion, Personality and Social Media! (Wow, was that a really good lead in, or what? I just set myself right up, damn! ) Seriously, though, the workshop is real, it’s in New York, and it’s on March 22nd. If you’d like to check it out, click here to learn more and sign up!
Inspired by a post from a friend, asking for some ideas to stop being so frustrated by working out, today’s lie focuses on our sometimes belief that we have to do things that frustrate us. How many activities do you do in a day or week that you actually hate doing? Maybe it’s taking out the trash, or maybe it’s working out and dieting to an extreme and not seeing any results, maybe it’s working really hard and not getting clients or a promotion. And yet, you plug along, because you believe that you have to keep doing these frustrating activities to accomplish the results you want.
Ah, hello? You ever hear of expressions like:
“Beating your head against the wall…”
“Insanity: doing the same thing over and over and expecting a different result”
There is a reason that these expressions exist! If you are trying to lose weight, and you are working out like crazy and dieting and not getting any results, that would drive you insane if you keep working out and dieting thinking that the impact will be different. And, if you’re working 100-hour weeks and seeing the same benefit as someone working 40-hour weeks, that would be frustrating too!
If you take your focus off the action, and, instead, focus on the result you want, you might just get yourself out of that frustration! If you’ve been working really hard, and the results are not happening, it’s most likely a good indication that you need to work differently, or take a step back all together. If your gym and diet routine is not getting you results, maybe try NOT working out and dieting so much until you can approach it with less frustration.
Here’s a radical thought, instead of doing things that frustrate you, do things that you enjoy! It might seem crazy, but if you’re happy, you’re usually less frustrated. Still with me? If you’re less frustrated, you are more excited and inspired. Have I lost you yet? If you’re more inspired, you usually get results! So, challenge yourself to find a different approach to accomplish the same goal. It might just save you from insanity. ;-)
Feeling really bold? Schedule an interview with The BullBuster to help you align with your passion and get results in your life and your business!