I just announced that I’m doing a huge rebrand. It has taken a lot of thought, courage, and listening to lots of folks to get to the point in my business where I realized that it was time to step into the deeper message I’ve been heading towards.
It all started with the bull. My bull, I love my bulls! But they were also my bull. In the same way that my clients have suffered from things like:
- Money Bull. And, sometimes, it’s not the fear of not enough, it’s the fear of abundance that ends up stopping their profit potential.
- Sales Bull. Relying on referrals, and thinking that asking for business is slimey and manipulative.
- Perception Bull. Wanting to grow a bigger business, but afraid of becoming bigger – whether that’s around fear of bigger ego, not enough time for self, or not wanting to be perceived as “big” – all show stoppers!
- Trust Bull. Knowing it’s time to hire help, but unable to trust anyone to do the necessary work “in the same way/as well” as you do it yourself. The list of bull goes on and on….
Out of my focus on the bull, I started seeing something amazing happen. As my clients confronted, and busted, their bull, they were able to step into a bigger version of themselves, and do some pretty amazing things. This is what was on the other side of their bull, and it was beautiful to see. They started doing things like:
- Having more confidence in their work
- Raising their rates to align with their increased sense of value
- Gaining the courage to put together, and lead, speaking events
- Stepping out and getting more clients more easily
And as I witnessed them growing, always with a sense of joy, encouragement and excitedness, I realized that my own work was bigger than I thought. Busting the bull, I realized, is simply a leg of the journey I take my clients on. It’s where we start, but it is by no means where we end.
Where I truly take my clients is to their brilliance. Busting the bull helps us uncover what that raw, beautiful, brilliance is. And THAT is where we can really start to get to the results they want, and help them shine all the way to profit. That point of brilliance is so unique, and special that it offers a unique place for the foundation of each person’s success, and it’s so much bigger than the bull, that I had to actually change my messaging, and my brand image, to really step into the amazing power that is created by you, when you are bold enough to step into your own.
Here are a few things I’ve seen and helped shift along the way:
- Marketing. Doing various marketing activities because “everyone else is doing that, so I guess I should too” is not going to grow your business. Neither is word-of-mouth referrals. That just puts you in an endless see-saw cycle of too much, or too little, opportunity. Marketing from your brilliance, however, creates the source of unstoppable profits and opportunities.
- Confidence. It doesn’t grow on trees, and it doesn’t happen because you got a new client. It happens because you focus all your efforts around your core brilliance, and let that become a magnet for the people that absolutely adore your specific energy and brilliance.
- Money. It’s not the real struggle. It’s simply the result of you struggling against your brilliance, or aligning with it. When your bull is covering your brilliance, you have less money. When you get your bull out of the way, and let your brilliance lead the way, profit is the unstoppable result.
- Selling. Selling for money is what makes sales feel manipulative and evil. But when you realize you are not exchanging a service for a dollar, but, rather, being paid to share your unique brilliance to make the world a better place, you enter an entirely new paradigm.
I needed to be the mirror of that growth into brilliance, and that’s why I am so excited by what’s about to change, and grow because when you look at this new mirror, I’m hoping you can see your own bigger vision reflected in it. It is by removing the obstacles to your unique brilliance, and learning how to lead with it, that your business truly becomes the powerful representation of who you are.
In just over a week, we go live with the new site, and I can’t wait to share it with you!
Let’s talk money. At the end of the day, whether you consider yourself motivated by money, or not, if you want a business, you still are in the work for money. Whether that money is for charity, for financial freedom, for a vacation, a new car….it doesn’t matter, you provide a service or a product because, ideally, you love what you DO, but to continue doing what you love, there has to be a way for you to pay for a roof over your head, some food, and some clothes, at the bare minimum. However, most of the time, we don’t look money in the face. It’s like this idea of “if I ignore money, then I won’t have to admit how bad my situation is.” Or, “if I don’t look at the bank account, I will feel better.”
Then how come, the day it comes to pay your bills, you are freaking out? You go to pay your rent, and you realize you’re not sure whether you have enough for food. Or, you put everything on a credit card, and the debt on that card has become so big it’s like carrying a 20-pound weight in your pocket. The answer is, if you avoid looking at your money, you are more likely to end up not just surprised, but also stressing out about bills, and confused as to how this struggle keeps repeating month after month. If you’re sick of the struggle, here are a few ideas for you:
- Talk about money every day. It’s not vain, it’s smart. Look at your bank account every day to understand, every day, where you are on the scale that you want to be.
- Make a goal. Whether it’s $500 or $5,000 or more, make sure you know how much money you WANT each month or week, so that you have a focus point.
- Make a strategy. Determine, month-by-month, what you can do to make that money you want show up in your bank account. Don’t waiver on your prices to be nice, you have to pay for food and a home, at a minimum, you are not a charity, even if you want to donate to one.
- Respect money. If you owe money, pay on time, and if you are owed money, demand payment on time. It is a sign of respect, and integrity, to make payments on time. This works both ways, which is why it’s important to understand this point. If you do not give the respect to others, you will not receive it back in your business.
- Pay yourself first. Our habit, in our business, is to throw every dollar we make into expenses. Starting now, contribute 1% of every dollar you earn into a savings account, preferably one you can’t get into too easily, so you begin to build a mountain of security for yourself. Hey, every dollar is a dollar, and they add up fast. If you’ve only seen that on the debt side, then start surprising yourself in the positive!
What are your money success stories? Post them below!
I was watching the movie “Lucy” for the 20th time, and I was really struck by the message of time. Too often it seems like we are “running out of” time or “don’t have enough” time….and use this as justification for not finishing the things on our to-do list. Or, we determine that we just won’t be able to accomplish anything because of a time shortage, and the excuses abound. But time is not an excuse. Time is a measure.
We are all subject to 24-hour days (unless you perhaps drink a lot of coffee and stay awake for longer). So, the problem is not finding time, the problem is focus and priorities. In the movie, of course Lucy knows she is running out of time in her human form and wants to accomplish some specific things. This leads her to align her actions with the results she wants. And, you see, THAT is the real lesson for us. We have made everything in our lives a priority which then makes every effort aligned to them a conflict with another action towards another priority. So, it feels like everything we do takes us away from something, instead of bringing us toward a goal.
If you are frustrated by time, here are some thoughts on how to accomplish what you want with the time you have:
- Make clear priorities. Stop making everything a priority, and choose 1 or 2 priorities. If you have more than 2, you create a competition loophole that doesn’t serve your desire to accomplish things. If you can’t cut down to 1 – 2 priorities, than make 1 – 2 priorities per DAY, or per WEEK. By creating short-term focus, it makes it easier to accomplish your list instead of letting the daily fire-drills of life sabotage your goals day in and day out.
- Align your actions to your priorities. Once you choose your priorities, your actions become clear. You can determine what you need to do to stay aligned with your priorities and your goals. If fire drills come up, ask whether that fire drill really needs your attention now, or not. For example, if a family member becomes ill, you may need to drop everything to take care of them. However, if someone else has a work emergency and tells you they “need you to do this now” – get to the heart of what this work fulfills, and set clear boundaries, and determine what flexibility exists in their request. You may be able to negotiate a timeline.
- Create a schedule. Having clear boundaries on your time is an excellent way to create focus and accomplishment. So, you might use an automated reply on your voicemail and email to let people know you only take calls and emails at a specific time each day, allowing you to focus on your deliverables inbetween.
Click here for more tips to manage and grow your business.
This week is another video blog. I’m taking a great class on making your own videos, so thought I’d put those lessons to good use.
This video was made with fun in mind – but watching other people’s videos is a great way to learn what to do, and what not to do. For example, notice the parts where I am in partial sunlight, versus fully in the shade, and how that impacts lighting. Notice the scene changes, and how not all the scene cuts are perfect. Notice the zoom in and zoom outs versus the section where we have the same viewpoint for a longer time. Where do you feel engaged/interested and why? (These are the things to replicate.) Where do you feel the video loses your interest and why? (These are the things to avoid doing in your videos.) Enjoy!
After you’re done watching, you can download a free resource kit by clicking here!
Today’s Lie of the Day is brought to you by video – hit play to hear 3 tips to boost your results at your next networking event:
I recently found some notes from several years ago in a coaching program I was taking at the time. I had scribbled down a conversation between myself, and, my self. It was down and dirty and a lot of expletives were thrown around as I battled a bad people-pleasing issue I had going on. My favorite part of the exercise was:
Me: “So, basically, you’ve wasted years of your life, doing what everyone else thinks you should do and now you can’t make a fucking decision about anything without seeking someone else’s input on what you should do! That’s fucking lame!”
Me 2: “I see your point.”
Me: “Stop trying to please ME of all people! You know you’re pissed at what I just said.”
I know, it’s a nice fantasy that we can make everyone we work with, everyone we are friends with, and everyone we are family with, be happy 100% of the time.
The truth is, the harder we try to make someone happy, the more likely we will make them UNhappy. First off, it takes a lot of work to make someone happy, but try to make MORE than one person happy, oy! As we work hard to please others, it is inevitable that we have to sacrifice a part of our own happiness in the process. How do you feel when you make a sacrifice to please someone, and they don’t appreciate it? Angry? Resentful?…And if you feel bitter, imagine how you are making the object of your pleasing feel!
Now, bring this habit into running a business, or being a leader, and it’s a recipe for complete disaster. I’ve learned the hard way, that when you lead a group, it is just not possible to please every one, every time. (I did try really hard, though!) That trying got me really tired, and it used up too much of my time.
So, I’ve learned that to lead, you have to accept that some of your decisions may make people unhappy. If you have employees, you need to set a standard and hold everyone to it. You have to actually tell employees what you need and how you want things done, and then hold them accountable to doing those things. Unfortunately, when we just assume that everyone “gets it” we end up frustrated and confused at how on earth someone working for us could be so far off target. Worse yet, if you rely on people-pleasing skills, you try giving rewards to make a bad performing employee do better, and you end up teaching them that the worse they perform, the more likely they will get a reward! It starts with the leadership they are getting – we have to help them succeed.
When you run a business, people-pleasing can kill your profit. This habit is what will have you lowering your rates because you buy into sob stories, or because you want so badly to be liked that you start the relationship right off with anything you can do to make someone like you. Now, you’ve set a precedent – when someone comes back to do business with you, they will want more price cuts from you because you have trained them to devalue your service, which, in turn, will have you devaluing your service too, and, possibly, yourself – don’t do it!
Sometimes, you have to say no to what you don’t want in order to allow the space for what you do want.