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Today’s Lie: Facebook Is a Great Place to Invest Your Marketing Time and Money

Posted by on Sep 23, 2014 in Business, Marketing, Social Media | 0 comments

Technical BullI’ve been intrigued, recently, speaking to various business owners, at the mindset that they need to beef up their Facebook Fan Page and Facebook strategy, as if this is the end-all-be-all of marketing strategies.  In fact, many of them profess they “hate Facebook” or “can’t stand Facebook, but I have to learn”.  And so, they seek out guidance on how to make use of their Facebook Fan Page as this is going to get them tons of clients and revenue.

 

 

 

 

The BustSorry to burst your bubble, but the metrics are in, and Facebook is not doing the job you want it to.  For those of you that profess to hate Facebook and that you can’t stand using it, I’m about to show you why this may be GOOD for your business.

  1. The Numbers Matter.  You need to take a good look at how many Facebook Fan Page followers you have.  Considering a typical 1 – 2% response rate, if we have less than 5,000 – 10,000 followers, our post impact will be minimal.  So, before you have the big numbers, you have small reach.  Unless you have unlimited advertising budget, you may have 1,000 followers, but if only 5 see your post, then it doesn’t do you much good.
  2. Facebook Advertising Sucks.  They keep changing everything.  Earlier this year, I ran an ad for Facebook page likes, and for a little more than $5, got around 100.  The recent ad I got for $5 netted me 8 fans.  In fact, I was also told to expect 4 – 9 fans with my ad.  You tell me, is it worth the money if those 8 new fans are not guaranteed to see and read my content on Facebook?
  3. You Need to Go Deeper Into Your Numbers.  If you do want to use Facebook to grow your following, at least make it a habit to see who your followers are.  Understand the age groups and the countries that are following you RIGHT NOW and target your posts to them.  (Click here for a PDF file that shows you how, and makes it easy!) For example, one of my clients is targeting women over 55.  However, her primary audience is currently women 25 – 34.  So, we discussed how one idea would be to write posts about “Information your mother needs to know”.  See how you can strategize your posts to reach the audience you want via the audience you have.

 

Now, let’s have some fun!

WATCH THE VIDEO that explains why LinkedIn posts may be a better marketing strategy than Facebook

GET BULLBUSTING MARKETING TIPS that help you keep marketing simple, and show you how to reduce marketing overwhelm and frustration!

 

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Today’s Lie: Customers Grow on Trees

Posted by on Sep 9, 2014 in Business, Financial, Inspiration, Marketing, Productivity, Sales | 0 comments

bulll-briefcaseIf you’re a business that’s just starting out, or trying to get to the next level, you may have realized that it’s hard to generate revenue if you don’t have customers/clients.  Some of you may have been lucky to have a decent referral/word-of-mouth base that’s kept you going.  Until now.  But if you don’t make enough money from word-of-mouth referrals, or you don’t have any, and you’re just waiting for the universe to answer your daily prayer of “please send me more business!” then you may be in for a rude awakening.  It would be nice if our prospects simply lined up outside our door, waiting for us to open it, and if we could plant a customer tree, water it and find that several clients on our tree were ripe to work with us each week!

 

The BustSadly, no amount of tree watering and universe praying will work to get you clients….at least, not by themselves!  (Hey, I am a believer in the power of the universe, and aligning your thoughts with what you want to attract. However, we need to add some physical determination to the spiritual to ultimately succeed.)  So, just what kinds of activities might help you get to a point where it feels like customers do grow on trees?  Here are a few ideas:

 

  1. Ask for business.  You probably just read that and said, “duh!”  Now, read it again.  How many people are you actually calling, emailing, or meeting at events, and ASKING to meet with you to see if you’re a good fit, as opposed to TELLING them what you do?  Now you see the difference?  The first, and most basic, step to getting customers to grow on your tree is to plant the seed by asking them to make time to discuss their business and yours and see if there is a fit.
  2. Follow-up.  Again, you probably think this is basic.  But how often are you keeping track of everyone you speak with, and following up with them weeks, or months, later to see if they might be ready to work with you?  Things change over time, and that prospect that seemed “luke cold” last month, may have reached a point where he is badly in need of your services, right now.  Remember that it can take several conversations before you close business.
  3. Grow your business around your business.  Existing customers (and clients if you are a service-based-business) are a great source of business!  The nice thing about owning a business where you develop your own services and products is that you can develop them around your clients/customers!  So, as you work with them, you will learn what they need after they finish using one of your programs, products, or services.  Now you can create the next level layer they need, and not only continue to help them, but also continue to grow your business.

Want more ideas to attract more customers?  Set up a BullBusting Strategy Session and get some great business growth strategies and implementation help!

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Today’s Lie: Getting Facebook Page Likes is Overwhelming

Posted by on Sep 2, 2014 in Business, Marketing, Productivity, Social Media | 0 comments

bull-technicalIf you have a Facebook Fan Page, you know the fun of getting people to like your page.  You may even have struggled with which image to use for the banner, spending days, or weeks, going through every photo on your hard drive, then doing Google image searches, then realizing you didn’t want a copyright issue, so changing to royalty-free image searches, then worrying about publishing a page with no posts….

 

 

The BustIf you are open to it, however, creating a Facebook page can be easy, and, so can the process of getting people to like your page.  Here are a couple of ideas from a free report I recently wrote:

  1. Make sure you share your page with all your audiences.  In order to create a Facebook page, you must first have a Facebook (personal) profile.  You can log in as your personal profile, and share with your friends the link to your new page! (Or old page, if you haven’t done this yet!)  Your immediate friends and connections are a great audience to ask to like your page!  You will also see, on your fan page, the ability to invite friends to like your page.  This can be a bit more time consuming, but is another way to reach the same audience.
  2. Make sure your fan page header clearly communicates what you are about.  Consistent branding is important.  But, what’s really important is that someone who visits your page can understand, in under 10 seconds, what you are about.  We each need to decide whether your page resonates with us, or offers us something we need.  My old banner was really cute, and consistent with my branding, but fairly unclear when it came to messaging.  Make sure you don’t turn away potential likes because of unclear messaging.
  3. Use all your online real estate to create awareness of your page.  If you have a website or a blog, make sure they have links to your Facebook fan page.  If your website gets visits, why not inspire people to stay connected with you longer term by providing them the link to your fan page?!  Ideally, you can find either an icon which we all recognize as Facebook, or a widget that invites people to connect.

Want more ideas?  Download the full report here!  There’s even a helpful video tutorial! ;-)

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Today’s Lie: Candy Crush is a Waste of Time

Posted by on Aug 19, 2014 in Business, Financial, Inspiration, Marketing, Productivity, Relationships | 0 comments

BullGraphicLet me start this post by admitting, I have an addiction I am not always proud of.  It’s something I do almost daily, and often have a hard time talking myself out of when there are many more “important” things I should be doing.  It’s an app on my iPhone called Candy Crush.

At the outset, it’s just a game with nice colors, a challenge, and a welcoming male voice.  It’s fantastic during subway rides, and long waits for a doctor to see you.  Until recently, I thought it was just a game, and a time zapper, and a meaningless addiction.  But, for other business owners out there also addicted to Candy Crush, I’m about to justify your addiction! ;-)

 

The BustIn fact, Candy Crush has all the core elements that any entrepreneur hoping to succeed needs to implement.  If you really pay attention, you can actually learn from Candy Crush how to succeed at business.  Here’s how:

  1. Always Know Your Goal.  The first thing is, each board of Candy Crush has a goal.  You must do things like make striped candies, create color bombs, or drop fruit down to the bottom of the screen.  There is always a goal to accomplish in order to get to the next level.  Hear that?  If you are an entrepreneur you need to set goals for yourself.  And, when you accomplish those goals, you get to move on to the next challenge.  That new challenge will require you to set new goals.  Those new goals may relate to the old ones, or they may be totally different.  Always know which “game” you are playing, and the rules to win that game, and stay with them.  Which brings me to the next point.
  2. Focus is Key to Success.  On some Candy Crush levels, (as of this post I am only on level 230) I have found delight at how easy it is to make striped candies and color bombs, and I get caught up in seeking out these combinations, or avoiding a bomb.  Then, I realize I have gotten completely distracted from the goal of the level I’m on.  In fact, I don’t need striped candies, or the bomb has more turns to explode than moves I have left in the round, so exploding them doesn’t matter to the goal.  In your business, once you have set a goal, you need to focus on it.  Activities you do on a daily basis need to align with that goal.  You need to quickly call yourself out when you are doing anything that distracts you from that goal (unless, of course, you are taking a break to allow yourself to recharge.)
  3. Believe You Can Succeed, and Don’t Quit.  I have played some levels of Candy Crush for what seems so long I actually go to the walkthrough cheats.  Often, I learn that the strategy I am using is the right one, it’s just not paying off for me. I return to the level, frustrated, and wondering if I will actually be able to make it this time.  If I have the mindset that the level is just not winnable, I usually lose.  The other day, though, I stared at the game board, and I realized I CAN win.  candy crushI just knew with absolute certainty that this was a challenge I was prepared to meet.  It was uncanny, everything came into focus – the goal of the level, where I was on the success meter, and what I needed to do to meet the goal.  I mentally knew I was going to win, and I did!  There was some logic, some luck, and a core belief in my capabilities.  All of these things are crucial to your success as a business owner.  First, the going WILL get tough.  There will be days, as a “business-on-the-side” owner that you debate whether you will ever be able to do your business full time.  Full-time business owners, you will have ups and downs, and in a down moment, you have to make the decision to stay in the game.  All of this takes intense belief in yourself.
  4. It’s OK to Accept Help. Every day I spin the Candy Crush Booster Wheel and get a nice treat I can use to make a level easier, or to help me win a level versus re-do it.  I often talk myself out of using these boosters because I feel I should be able to do this by myself.  It’s just a principle thing – like I’m saying I am less capable if I use one of these boosters.  Well, what about your business?  Just where are you turning down help?  It could be due to cost, but make sure it’s not because you believe you have to do everything yourself.  That’s just nonsense, and will guarantee failure, because there aren’t enough hours in a day for you to do it all yourself AND make money.  Help is within your reach, and it’s ok to use it.
  5. Believe in Abundance.  The other reason I have caught myself using to avoid using a booster is, I might run out.  monIsn’t it ironic?  Every day we get a new booster, and I’m worried that I’m going to run out.  At any moment in our businesses, we may have a low financial moment.  If you look outward, though, money is everywhere.  Just because it is not currently in your bank account, does not mean it doesn’t exist.  You have to believe in the flow of money and that there is always more out there that you can attract.
  6. Take a Break.  Let’s be honest, if I play Candy Crush all day, it WILL amount to a waste of time, not to mention contributing to no social life. Not to mention that some levels are so frustrating that if I carry that energy into replaying a level, I’m bound to lose.  And, after a break, returning to that level, I often see opportunities I missed because of my state of mind. If you’re a business owner, you must take breaks.  It’s not just about your health, it’s about your mental sanity.  Focusing and working non-stop will, over time, lead you to burn out.  If you burn out, you will just want to give up, and will lose passion for what you’re doing.  Why let that happen?  Like in Candy Crush, there are often opportunities waiting for you all the time.  But when you are in a low energy state, and exhausted, and frustrated, you are more likely to miss those opportunities.  Just allow yourself a break, and time with loved ones on a regular basis – it will help you succeed!

Click here for more great business tips, and for a fun laugh!

 

 

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Today’s Lie: You’re Too Busy

Posted by on Jul 29, 2014 in Business, Expatriates, Expats, Inspiration, Marketing | 0 comments

The Bull 3How many of you complain you’re too busy?  Well, I certainly meet a lot of business owners that claim they don’t have enough time to get their marketing done.  Time Bull is one of the top excuses we love to make!  And, frankly, you can be working in corporate, be a stay-at-home-parent, be at school, it doesn’t matter, I bet you frequently notice the lack of time in your day or week or month to get stuff done.

The BustHere’s the single most common reason I know that “busy” is a load of bull; when your friend, or that funny colleague you love, sends you a hilarious email that, when you read it, has you practically falling off your seat, doubled over in laughter, what do you do?  You read the entire message because it’s THAT funny.  Let me say that again.  YOU FIND TIME TO READ THE EMAIL THAT YOU DIDN’T PUT ON YOUR SCHEDULE!  And, wait, then you reply to the email that you have not allotted time for, and this may become a series of complete time-wasting banter messages and before you know it, 20 minutes just got zapped!

How is it that you can simultaneously claim you don’t have enough time to get stuff done, AND spend 20 minutes having a fun email banter exchange, or playing Candy Crush?  Because the problem is NOT how busy you are, the problem is what you are busy WITH.

Hurry 03Too much of the time, we are busy being busy, rather than productive.  We do stuff that bores us because we think we have to, and then we end up using “busy” as the excuse NOT to be able to do other stuff.  And, quite honestly, I know busy is bull because, let’s face it, if your favorite singer comes to town, and your friend offers you a free ticket to see the, you will be clearing up your schedule and finding a way to make time for it.

Did you get that – you MAKE time for what you want to make time for.

So, the next time you find yourself claiming to be too busy, do a mental check-in:

  • Are you just saying no to something you do not want to do, and using busy as an excuse?
  • Are you saying yes to activities you have no interest in, and so used to the excuse that you’ve forgotten how to distinguish between what you like and what you don’t?
  • How can you prioritize, or let go of, some of the items on your long to-do list?

 

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Today’s Lie: It’s One and Done

Posted by on Jul 22, 2014 in Business, Marketing, Social Media | 2 comments

The Bull 3When it comes to marketing, many of you know it probably took a while for you to FINALLY publish your website, get to social media, write your blog post, create a product, promote your product on Facebook, plan a workshop….Understandably, once you can say “I FINALLY DID IT!” you’ll want to walk away, wipe your hands clean, and BE DONE!

The BustYes, you can walk away, you can put your content out there, and then be done.  But, if you want recurring clients, business, etc. then you need to pay some attention to your creations.  Even huge corporations constantly change and update their websites.  It’s not just about technology advances, it’s about shifts in company strategies, new products and services, new adventures, etc.

Knocking down hurdlesThe same is true of your marketing campaigns.  Some will work (many will not, especially your first attempts), and they are a way for you to constantly grow and learn.  I recently ran a Facebook ad (remember, you can pay as much, or as little, as you want!  This does not have to feel out of reach due to expense) and experimented.  The first ad was a bit of a flop, so for fun, I ran the same image with punchier, more fun text – that second one was a lot more successful, a lot faster, than the first.  Like you, I am also learning what words, images, and ideas attract more people, and am excited by the challenge.

Here are some general tips to help you monitor your marketing:

  1. Have a Clear Goal.  When you do any marketing, you should do it with intention.  Do you want clicks on your website, signups on your mailing list, customers….what is the WHY of your marketing?  Make sure you truly understand this before choosing a channel and strategy.
  2. Test Two Theories.  When you run ads, especially, or even newsletter campaigns, it’s great to experiment with 2 different ideas or concepts.  Say you want more likes for your Facebook page.  You can run two ads. Perhaps you run one ad for $5 and the other for $10 to see if length of time has an impact on success.  You could experiment with different images, and see which one generates more results.  You can experiment with the language you use….all of these are clues to finding out what works for YOU.
  3. Measure Results.  Once you know the WHY, and the HOW, you can then understand if your marketing strategy is working.  In the Facebook example, you get to see which ad got more results.  Furthermore, if you set a target of a specific number of page likes, you can see how close you get.
  4. Tweak Constantly.  Until you find your sweet spot, you will need to delve into your creative spirit to create shifts in your strategy.

Want to have some fun with marketing?  Get your copy of Mischievous Marketing tips (along with BullBusting marketing tips) – you’ll definitely get some creative inspiration!

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